Our Values
The principles that guide everything we do at LRCO
1. Earn Like an Owner
Being a Realtor is hard. Income is inconsistent, deals fall through, and the grind never stops.
We don't promise income — but we do offer a new path:
Passive ownership in a company you help grow.
When the Co-Op wins, our agents win. Distributions, not donations.
Ownership Over Employment
We don't promise paychecks. We build pipelines.
Collective Success
This is your crew. We grow together.
2. One Team, One Table
You're not alone here. This isn't every agent for themselves.
At LRCO, we succeed together. Every deal, every closing, every referral fuels the whole co-op.
It's not about competition. It's about collective ownership.
We don't just close deals. We build something bigger — together.
3. Only Refer the Best
Your name is on every referral. So we treat every vendor like they're an extension of your brand.
Title, mortgage, insurance, roofing — if they wear the LRCO badge, they better be the best in town.
Our agents deserve elite service, not excuses.
Because when we recommend someone, we mean it.
Quality Standards
Your name is on the line. So is ours.
Above & Beyond
Agents don't work for the Co-Op. The Co-Op works for them.
4. Surprise & Delight
LRCO doesn't do bare minimum. We exist to wow our agents.
Whether it's a closing gift, an unexpected check, or a "how's-your-mama" phone call, we believe in doing more than what's required.
This isn't just business. It's personal.
We see you. We celebrate you. We've got you.
In Summary
Earn Like an Owner
We don't promise paychecks. We build pipelines.
One Team, One Table
This is your crew. We grow together.
Only Refer the Best
Your name is on the line. So is ours.
Surprise & Delight
Agents don't work for the Co-Op. The Co-Op works for them.
Ready to Join the Co-Op?
Experience what it means to be part of something bigger than yourself.
Where your values align with your distributions.
Limited to 50 Lubbock agents. Applications reviewed weekly.